Communicating sustainability: how to boost the marketability of your products

The bioeconomy is a concept many people are still confused by or unaware of. However, consumers are increasingly willing to spend money on products with strong environmental credentials. Bio-based alternatives with a strong sustainability narrative can help to meet growing demand for these solutions.

You are invited to join a training workshop tailored to bioeconomy SMEs on the benefits of sustainability communications and how to develop strategies to boost the marketability of your products.


White Rose Brussels Office, Nordic House, Rue du Luxembourg 3, B-1000 Brussels

  • Credibility and Visibility: The cornerstones of sustainable communications
  • Using more dynamic, business-oriented language
  • Designing communications strategies and campaigns
  • Using social media to reach a wider audience
Target Audience

Bioeconomy SMEs looking to market environmentally friendly products and solutions.

The Trainer

Senior Consultant Bárbara Mendes-Jorge has worked at Sustainability Consult, the leading bioeconomy communications and PR agency, since 2013. Previously a part of the corporate responsibility team at the European Investment Bank (EIB), Bárbara is aware of the challenges businesses face in monitoring and communicating sustainability. She previously worked at environmental news site Carbon Brief and E3G, an environmental think tank.

10.00 - 10.15 Arrival and welcome coffee
10.15 - 10.30 Presentation of the BioBase4SME project
10.30 - 11.00 Anti-greenwashing: Credibility and Visibility as the basis of sustainable communications
11.00 - 11.30 Brainstorming communications challenges
11.30 Coffee break
11.45 - 12.45 Communications challenges clinic: Developing communications strategies in groups
12.45 Lunch break
13.45 - 14.45 The power of social media
14.45 - 15.30 Wrap up, lessons learned, networking coffee


Join Sustainability Consult at Green Drinks Brussels

After the workshop, Sustainability Consult invites you to join them at Green Drinks Brussels, a monthly networking event.

Green Drinks is a non-profit international organisation promoting informal drinks for people who work on or are interested in the environment. The events attract a lively mix of people from NGOs, business, policymaking and academia – everyone is welcome to come along.

Green Drinks Brussels starts at 17.00 in the nearby Aloft Brussels Schuman Bar at Place Jean Rey, B-1040.


Registration is free but mandatory. As there are a limited number of spaces, priority will be given to SMEs. You will receive a confirmation by e-mail if your registration is successful. Please register before 7 March 2018.

To register, please email Lucy Montgomery (